Retail · AustraliaJanuary 2026 – June 2026 · 6 Months

From Manual Chaos to Fully Automated Workflows.

How I helped a retail business in Australia replace manual lead handling with a fully automated GoHighLevel CRM system, built around their exact sales process from the moment a lead comes in.

Faster Lead Routing

End-to-End Automation

Smart Lead Tagging

Scalable System

RoleGoHighLevel CRM SpecialistMarketing Automation Consultant
Project Overview

Building a CRM System That Works Without Babysitting

Industry: RetailLocation: AustraliaDuration: Jan 2026 – Jun 2026

From January 2026 to June 2026, I worked with a retail business in Australia to streamline their customer management and lead handling processes using GoHighLevel.

The objective was to reduce manual work, improve lead organization, and ensure every inquiry followed a structured workflow from the moment it entered the CRM.

As part of the project, I designed and implemented multiple automation workflows that helped the team respond to leads more efficiently while keeping customer data organized.

Automation Workflow #1

Contact Form Lead Assignment

Whenever a visitor submits the website contact form, the automation immediately creates the contact inside GoHighLevel. The workflow then:

Creates a new contact in the CRM
Automatically assigns the lead to the appropriate team member
Applies the correct lead tags
Sends an internal notification
Creates follow-up tasks
Triggers the appropriate email workflow

This ensures every new inquiry is acknowledged and assigned quickly without requiring manual intervention.

Automation Workflow #2

Meta Ads Lead Automation

A dedicated workflow built for leads generated through Meta (Facebook & Instagram) Ads. When a new Meta Lead Form is submitted, the automation:

Captures the lead automatically
Creates a CRM contact
Applies source-specific tags
Assigns the lead to the correct pipeline
Starts the follow-up sequence
Creates internal tasks for the sales team
Keeps every lead organized throughout the customer journey

This eliminates manual lead importing and helps the team respond to new advertising leads much faster.

What I Delivered

A Complete Automation System

GoHighLevel CRM Setup
Custom Automation Workflows
Contact Assignment Automation
Meta Ads Lead Integration
Pipeline Automation
Smart Tagging
Automated Email Sequences
Task Automation
Internal Notifications
Workflow Optimization
My Approach

Built Around Their Process, Not a Template

I started by analyzing the client's sales process before building any automation. Every workflow was customized around their business operations instead of using generic templates.

My goal was to reduce repetitive tasks, improve consistency, and create scalable systems that support future business growth.

Project Outcome

A More Organized, Responsive System

Faster lead routing
Reduced manual administrative work
Better organization of customer data
More consistent follow-up
Improved CRM efficiency
Structured customer journey
Scalable automation system

Every business has unique processes and goals. Rather than relying on generic automation templates, I build customized GoHighLevel workflows designed to match each client's sales process, improve operational efficiency, and create a better experience for both the team and their customers.

Want a CRM That Runs Itself?

I build GoHighLevel automation systems customized around your sales process, not generic templates. Let's talk about what that could look like for your business.